其一:车货匹配物流平台
One: car and cargo matching logistics platform
从价值理论来看,车货匹配平台表现出的价值在于:搭建了第三方的平台,理论上可以在最大区域范围、更开放的时间范围内撮合车方和货方的供应和需求;为保证匹配的有效开展,平台在交易方的资质、交易真实性上做一定的背书(对交易方事先的验证;一定的信用体系);做得深些的还有:信息化系统和跟踪系统的服务;一定的车后资源服务;部分金融资金的支持等。
From the theory of value, car goods matching platform show value is: set up third party platform, the theory can be more open in the maximum range, time range and shipment car matching supply and demand; in order to ensure the effective development, and do some endorsements in the trading platform of authenticity the parties to the transaction (the transaction in advance, qualification verification; a credit system); and do deeper: information system and tracking service system; some car service parts of the financial resources; financial support etc..
其二:运力支持平台
Second: capacity support platform
这类平台的价值体现在:尊重物流行业现状和业务逻辑,搭建运力平台,实现物流运力资源线上化,促进货方和运力端(经纪人、中小物流公司、司机)交易匹配更有效率;引入一定的竞争,促进价格透明、市场化;担负起一定的无车承运人职责,介入运营,通过线下网络实现更好的线上服务能力;售后端建立统一服务机制,让货方对接更方便,风险得到一定程度分担。
This kind of platform value embodied in: respect for the status quo and the business logic of the logistics industry, build capacity platform, realize the logistics capacity of online resources, and promote the goods transport terminal (brokers, small and medium-sized logistics company, the driver), trading more efficient; introduce some competition, promote the market price transparency, assume no car; the carrier responsibility, some involved in the operation, to achieve a better online service ability through the line network; customer service end to establish a unified service mechanism, make the goods more convenient docking to a certain extent, risk sharing.
其三:物流链产业平台
Third: logistics chain industry platform
这类平台的价值体现在:服务于整条物流产业链条;搭建平台,通过信息化系统、物联网设备有效连接物流链条各角色、环节,实现物流过程透明化;实现一定程度的客户定制化服务;利用对产业链的深度介入和积累的资源优势,从“三流”(信息流、物流、资金流)上给产业链相关角色赋能;实现物流产业链条运营合规化;向中、下游可以延伸到车后服务;一定程度上担负无车承运人职能,通过信息化连接物流上下游,“借鸡下蛋”,实现平台流水、扩大平台流量;但从流量向经营利润变现尚难。
This kind of platform is reflected in the value of service in the entire logistics industry chain; build a platform, through information systems, networking equipment, the role of effective connection of logistics chain link, to achieve transparent logistics process; to achieve a certain level of customized service; using the intervention on the industry chain and the depth of accumulated resources, from "three" (information flow, logistics, capital flow) to the industrial chain related role of empowerment; realize the logistics industry chain operation compliance; the middle and lower reaches can be extended to the car service; to a certain extent has no car carrier function, connecting the upstream and downstream logistics by information technology, using the chickens to lay eggs, the implementation platform, expand the platform water flow; but from the cash flow to operating profit is difficult.